5/17/2023 0 Comments Amc theaters universal studiosUniversal stated it only pursued a direct-to-home entertainment release for “Trolls World Tour” because theaters were closed and Universal was committed to a lucrative toy licensing deal. Throughout that time, AMC has expressed a willingness to consider alternatives to the current windowing strategy common in our industry, where the aim of such alternatives is to improve both studio profitability and theater operator profitability. And we all know that those theatrical releases indeed boost publicity, positive word-of-mouth, critical acclaim and downstream revenues.įor much of the past four and a half years, I have been in direct dialogue with Jeff Shell and Peter Levinsohn of Universal about the importance of a robust theatrical window to the viability of the motion picture exhibition industry. Countless filmmakers and moviegoers believe that their creative works are best enjoyed by consumers on the big screen. When a movie is “Only in Theaters,” consumers perceive it to be higher quality entertainment. Never in our lifetimes has there been a more challenging time.Īmidst a global pandemic as a backdrop, I wish we were spared from also having to address a different issue that arises from Universal actions currently underway.įor 100 years, AMC Theatres has served as a strategically critical and highly profitable distribution platform for movie makers, and for all that time the exclusivity of the theatrical release has been fundamental. I worry – and I wish the best for – the health of all of our industry colleagues. As soon as theaters reopen, we expect to release movies on both formats." In its first three weeks of release on PVOD, the film earned around $100 million domestically - just shy of the first three weeks of the theatrical release of previous film Trolls ($154 million).Īnd here, in its entirety, is Aron's response addressed to Donna Langley, chair of Universal Studios:Īt this time of national emergency and the coronavirus wreaking havoc on the entire world, I hope that you and your loved ones are healthy and safe. In his interview with the Wall Street Journal, Shell said, "the results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD.
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